Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid of anything that is too new. The best hit makers are gifted at creating moments of meaning by marrying new and old, anxiety and understanding. They are architects of familiar surprises.

Derek Thompson
Some Similar Quotes
  1. Now there is a final reason I think that Jesus says, "Love your enemies." It is this: that love has within it a redemptive power. And there is a power there that eventually transforms individuals. Just keep being friendly to that person. Just keep loving... - Unknown

  2. In a time of destruction, create something. - Maxine Hong Kingston

  3. Instead of worrying about what you cannot control, shift your energy to what you can create. - Roy T. Bennett

  4. I think God, in creating man, somewhat overestimated his ability. - Oscar Wilde

  5. What is Man? Man is a noisome bacillus whom Our Heavenly Father created because he was disappointed in the monkey. - Mark Twain

More Quotes By Derek Thompson
  1. Imitating recent successes is a game that everybody knows how to play. But seeing the next big thing before anybody else sees it is far more valuable... It means being a little bit wrong at just the right time.

  2. This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.

  3. Quality, it seems, is a necessary, but insufficient attribute for success.

  4. It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha.

  5. Initially [my favorite books] seem to immerse me in another life, but ultimately they immerse me in me; I am looking through the window into another person’s home, but it is my face that I see in the reflection.

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